Danish star marketing seafood
World No. 22, Mathias Christiansen is the brand ambassador for Qingdao-based Bei Yang Jia Mei Seafood. Badminton is dominated by the Chinese and in China, it is not surprising to find someone playing badminton in every street corner. Unlike in India, seafood is a very important part of the Chinese diet and there exists a huge market for imported “luxury” seafood. With rising income levels, seafood consumption has increased to all new highs.
The Indian cricket team in the recent 2018 South Africa series has been complaining about the food being served by local caterers. The menu has now been changed to cater to their taste. However, one look at the changed menu suggests that there is no seafood. Yes, the Indian team was superior and won the one day series. But for ensuring consistent peak performance, it is recommended seafood is part of one’s daily diet. Maybe we should approach them and get one of them to be our brand ambassador to promote awareness of the benefits of seafood. What do you say folks??